final project – round two
April 19, 2008
So after crit last week, and reading people’s comments, I decided I definitely needed to take a second look at my logo. I hadn’t thought about it reading as a “warning label,” but that was not the feel I was going for! So first, I decided to try playing with the relative size of the two words, and I think I like where this is going now. Keeping the “hot!” in the script font I feel makes it less jarring, and then having “chocolate” be the more prominent word makes that more of the focus. (As it should be…that’s why you’d drink hot chocolate!).
I had liked the look of the squares previously, but with the new word arrangement, I don’t think I can keep that…I tried a few, but I’m not really satisfied with how they look. After some of the demonstrations we had in class, I tried playing around with the twist tool, and I thought it made a really cool effect that sort of looks like chocolate the way it swirls at the top of your cup. I hope other people get this impression too, and if that’s the case, I’m definitely leaning towards one of the bottom two designs posted below. I wasn’t sure if the one on the left might be too busy, but I feel like it could also be influenced with how the rest of the packaging looks, and how the logo is used. I’m looking forward to the that next challenge of now actually using the design on packaging!
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1.
Neil | April 19, 2008 at 10:00 pm
I really love what you did with the second down on the right. The letters h o t are spaced perfectly for something like that, and I like that you went light with h-o-t. That seems like the direction I’d go with it. I also like the bottom right, but it’s not as simple and efficient as the other one.
Great job!!
2.
mia2008 | April 21, 2008 at 7:37 am
I really like these new designs. I like the ones that have that swirl completely in the rectangle the best. Also, for the middle rectangular one(on the right), I would maybe try and make the swirl slightly more opaque?? Just a tiny little bit (not as much as the one underneath it). The fonts are starting to get a bit lost in it. The swirl actually reminds me of steam more than swirly chocolate but I think thats perfectly appropriate too.
3.
crichards | April 29, 2008 at 6:41 am
I also like the two in the top right corner. I think they work more effectively when you don’t have to have them against a box–they feel more like a “logo” to me. And both work the “hot” into the word really nicely, too, so it is a bit more subtle than your previous versions, which for me is a good thing.