postcard design

Here’s the postcard I’ve come up with tonight. First of all, it would definitely go with the 3rd or 4th drafts from earlier (I’m leaning towards the 4th). I wanted to continue the swirl theme, and highlight the six specialty flavors, to hopefully intrigue people that at least one of the flavors would catch their attention (if not more!). Then I also wanted to note the fact that at the store you can customize your own drinks, so the possibilities are even greater.

postcard

Overall, I think it fits well with the package design so far…they feel cohesive to me. However, there are a couple things I’m unsure about for the postcard at this point. First of all, I’m wondering if I should have a photo of the hot chocolate. I really liked that aspect of the “slovak spoon” postcard we looked at last week. It’s one of those ads you see and even if you aren’t hungry…you’re tempted. I’m not sure if a picture of hot chocolate would have the same effect, but I’m wondering if I need to show a cup or some sort of other food imagery to get people thinking along that line.

Also, this is a smaller point, but I wonder if I should mention where else the brand is sold? I’m not sure if this would be too much information (I don’t want the postcard to lose focus), or if that would promote more people to buy the brand (“oh, I can’t make the tasting on Saturday, but I could go to Target and pick some up.”) I’m thinking it might be too busy, and lose focus from the tasting event, but I think it’s still something to consider.