Additional packaging items – cups

Here’s what I have so far for cups that customers would get if they were purchasing a beverage at the sit down store. (I’m also thinking they could sell similar mugs at these stores, or alongside the mixes at the Target type stores).

Anyway, I wanted to keep it fairly simple, and of course keep in line with the same color scheme, and look and feel of the other designs so far. I basically included just the logo and a tag line that’s sort of a shorter version of what was on the postcard “hot chocolate. your way.” I wanted something short and sweet, but that gets at what the product is, and emphasizes the creativity and relaxation that you can have the drink “your way,” just how you like it with no fuss. That’s also what I was hoping to achieve with the colored boxes below…each one corresponds with a signature flavor, so again, it’s emphasizing the idea of choices and customization.

I’m hoping that’s all okay that the tag lines aren’t exactly the same, but similar enough language to make the brand still seem cohesive. As we were discussing at the last crit, being new to all of this, I’m trying to figure out how much variation is acceptable and keeps things interesting, but also still keeps the brand recognizable and consistent. I’m hoping when I get things printed out this weekend, I’ll be able to set out all the items and make final edits from there once I see everything together!

These designs took me a lot longer than I expected, trying to remember how to properly use the 3D effects to produce the cup like shape, and then getting the logo on where I wanted it. So at this point, it’s a really basic cup shape, but hopefully it still gives a general idea of what the product would look like. I’m hoping to try and play around with it a little more to make it look more like a cup rather than just the cylinder shape!

The top design, I wanted to place the logo towards the bottom of the cup, so that if there was a sleeve on it, the logo would still be visible. I don’t think it looks bad, but it still looks like it needed something to me.

Taking a cue from Lindsay’s designs last week, I really liked the vertical logo placement on her containers, so I wanted to see what that might look like. I think it’s great to have the logo larger and more visible, but again, poses the same question of how much variation is too much. I do like that I was able to incorporate the colored boxes into the label on the cup for the barista to write down the drink order. I think that’s a good way to emphasize the creativity again, within a practical element on the cup.

I didn’t have time to try it yet, but I think my last variation would be to have the logo in the box, just like on the front of the main package design, and then where the flavor is written there, I could include the tag line. The question there is what color to use, or if I should use multiple colors on sets of cups (maybe for different seasons or specials?) Hopefully I’ll be able to work that design up soon!

cup designs