cups continued

In my last cups entry, I mentioned I had one more idea to try, so here are the results of that:

cup2

I’m really glad I tried this top one, I think that’s what I’m going with. It mirrors the imagery on the mix package really well, and it’s still simple and to the point. I really did like the outlined squares in the previous design as well to use as the drink order.

I still like the second one for the vertical logo placement, because I don’t think that’s something you see on a lot of cups. However, I think the first one fits in better with the rest of the packaging scheme.

PS. As a side note, this time for the 3D part I started with just a line that I revolved around an offset axis. While it’s still not the exact replica of a cup, I think it’s looking a little more realistic this time, as it appears more open at the top.

postcards revised

In response to Jen’s last comment, I think my first postcard design was a little busy. That’s something I feel like can happen with my work a lot! I usually don’t notice until someone points it out, and then it’s much more obvious! So again, here is another benefit of keeping the blog posts coming!

So here are a few revised versions of the postcard, where I tried to incorporate more of the imagery from the packaging and cup designs:

postcard2

postcard3

postcard4

At this point I think I’m leaning towards the last one. I completely agree that having more of the off-white solid background makes it a little more relaxing and less cluttered. However, I did want to keep the original brown swirl design in part of it, as that’s something that is used prominently on the package design. I also like the flavors running down the left side as a subtle background. I wanted to keep that information in there, to hopefully appeal to more customers that may not like the flavor we’re highlighting on the back, but one of those might catch their eye and they’ll still want to come in. Lastly, I added the washout logo on the back right to potentially mirror the vertical logo on the cup. I still haven’t fully decided on the cup design either…but that’s next on the list!