postcards revised

In response to Jen’s last comment, I think my first postcard design was a little busy. That’s something I feel like can happen with my work a lot! I usually don’t notice until someone points it out, and then it’s much more obvious! So again, here is another benefit of keeping the blog posts coming!

So here are a few revised versions of the postcard, where I tried to incorporate more of the imagery from the packaging and cup designs:

postcard2

postcard3

postcard4

At this point I think I’m leaning towards the last one. I completely agree that having more of the off-white solid background makes it a little more relaxing and less cluttered. However, I did want to keep the original brown swirl design in part of it, as that’s something that is used prominently on the package design. I also like the flavors running down the left side as a subtle background. I wanted to keep that information in there, to hopefully appeal to more customers that may not like the flavor we’re highlighting on the back, but one of those might catch their eye and they’ll still want to come in. Lastly, I added the washout logo on the back right to potentially mirror the vertical logo on the cup. I still haven’t fully decided on the cup design either…but that’s next on the list!